Degree Awarded
Undergraduate Minor
Program Delivery
On-Campus
Locations Available
Rindge, New Hampshire
Public relations is about building connections—simply put, it is the management of relationships between organizations and the public. Creating and distributing communications to foster public awareness and discourse on organizational news and events are a key part of every company’s business communications. Many organizations are investing more heavily in public relations than ever before, especially in social media and other web-based initiatives. The Public Relations minor focuses on a blend of marketing and communication courses and experiences. The program is designed to develop the necessary knowledge and skills to manage relationships through effective communication and persuasion, media and organizational relations, and legal and ethical decision-making practices.
Apply to This Program NowWhat do Public Relations students Learn?
The Public Relations minor focuses on a blend of marketing and communication courses and experiences. The program is designed to develop the necessary knowledge and skills to manage relationships through effective communication and persuasion, media and organizational relations, and legal and ethical decision-making practices.
Minor Requirements
The public relations minor has six, 3-credit required courses
- BA213 Business Law I
- COMM130 Introduction to Media Studies or
- MK201 Principles of Marketing
- COMM100 Communication, Media, and Society or
- COMM110 Journalism I
- MK333 Marketing Research
- MK335 Public Relations
Choose one of the following courses
- COMM310 Convergent Journalism
- COMM335 American Political Culture and Media
- MK304 Advertising
CONTACT the admissions team
(800) 437-0048
admissions@al10669.com
Monday-Friday, 8 a.m.-4:30 p.m.